Making Library e-Books on the e-Book Reader Visible

Browsing Experience in the Virtual vs. the Physical Space

However entangled our lives are in virtual spaces, it is in the physical space that we exist. For this reason, human attention is most easily directed at where visual and other sensory stimuli are. The resulting sensory feedback from interacting with the source of these stimuli further enriches the experience we have in the physical space. Libraries can take advantage of this fact in order to bring users’ fleeting attention to their often-invisible online collections. So far, our experience on the Internet, where we spend so much time, is still mostly limited to one or two sensory stimuli and provides little or no sensory feedback. A library’s online resources, often touted for its 24/7 accessibility anywhere, are no exception to this limitation.

Flickr - "augmented reality game bibliotheek deventer"

Think about new library books, for example. The print ones are usually prominently displayed at a library lobby area attracting library visitors to walk up and browse them in the physical space. By thumbing through a new book and moving back and forth from the table of contents to different chapters, we can quickly get a sense of what kind of a book it is and decide whether we want to further read the book or not. The tactile, olfactory, visual, and auditory sensory input that we get from thumbing through a newly printed book with fresh ink contributes to making this experience enjoyable and memorable at the same time.

Now compare this experience with reading a library Web page with the list of new online library books on a computer screen. Each book is reduced to a string of words and a hyperlink. It is hard to provide any engaging experience with a string of words and a hyperlink.

The Invisibility Problem of Library e-Books

Like many libraries, Florida International University (FIU) Library started an e-book reader lending program that circulates e-book readers. Each reader comes with more than one hundred titles that have been selected by subject librarians. But how can a library make these library e-books on e-book readers noticed by library users? How can a library help a user to quickly figure out what books are available on, say, a library Kindle device when those are specifically what the user is looking for?

Well, if a user runs a keyword search in the library’s online catalog, say, with ‘Kindle,’  s/he will find more than sufficient information since the library has already neatly cataloged all titles available on the Kindle device there. But many users may fail to try this or even be unaware of the new e-book reader lending program in the first place. The e-book reader lending program offers a great service to library users. However, the library e-books offered on the e-book readers can be largely invisible to users who tend to think that what they can see in a library is all a library has.

Giving Physical Presence to Library e-Books on e-Book Readers

The problem can be solved by giving some physical presence to e-books on the library’s e-book readers using a dummy bookmark on the stacks. This is particularly effective as it quickly captures users’ attention while they are already browsing the library stacks looking for something to read.

Users are familiar with a dummy book on physical shelves that marks a print title that is often looked for under different names or the recent change of the location of a title. Applied to Kindle e-books, a dummy bookmark is just as effective. A user can walk around the space where stacks are located and physically identify those e-books that the library makes available on a e-book reader in each subject section. By a visible cue, a dummy bookmarks create a direct sensory association between an e-book and something physical (that provides a visible and tactile feedback) in a user’s mind, thereby effectively expanding a users’ idea of what is available at a library.

When you pull out the bookmark, it looks like this. The bookmark includes the book’s cover image, title, author, and call number, which help a user to locate the title record in the library’s online catalog. But in reality, users are more likely to just walk down to the Course Reserves area to check out an e-book reader after reading this sign.

I tweeted this photo a while ago when I accidentally found out the idea was implemented while looking for some book in the stacks. (See the disclaimer below.)  I was quite surprised by many positive comments that I received in Twitter. Many librarians also suggested adding a QR code to the dummy bookmark next to the Call Number. The addition of the QR code would be an excellent bonus on the bookmark. It will allow users to check the availability of the title on their mobile devices, so that they can avoid the situation in which the e-book and the e-book reader device have been already checked out.

If you are running a pricy e-book reader lending program at your library, a dummy bookmark might be an inexpensive but highly effective way to make those e-books stand out to users on the library stacks. What other things do you do at your library to make your online resources and e-books more visible to users?

Disclaimer: I have suggested this idea at the E-resources group meeting where all FIU libraries (including Medical Library where I work) are represented. But the implementation was done solely by the FIU main Library for their Kindle e-book collection on their stacks. For those who are curious, I was unable to find the exact number of dummy bookmarks on the stacks. 

 


19 Comments on “Making Library e-Books on the e-Book Reader Visible”

  1. [...] ***  This post has been originally posted to the ACRL TechConnect blog. [...]

  2. Susanne says:

    I really like the idea of the dummy bookmark.

  3. Brittany says:

    I was on the committee that implemented the dummy bookmarks idea at FIU. We made and distributed 30 bookmarks at the main campus library and 30 bookmarks at the Biscayne Bay campus library.

    • Mary Ann says:

      Hi Brittany,

      We are thinking of doing a similar project here at the Marriott Library at the Univ. of Utah. We thought we would purchase ipads instead of Kindles though and wonder if I might be able to chat with you about your experience at FIU. Could I email you directly? my email is: maryann.james at utah.edu. Thanks!!
      Mary Ann

  4. Pat says:

    I really like the appearance of these bookmarks. Can you supply more details about the them: dimensions, especially in relation to the depth of shelves on which they are being used; type of material; how they are printed; are they reusable?

    • Brittany says:

      The bookmarks we used are from Demco. They are made of sturdy plastic, and thus reusable. They are 2 inches tall by 12 inches long. We used 2 in. by 4 in. white adhesive shipping labels (10 labels per 8.5×11 sheet) to display the information which we then covered with protective labeling tape.

  5. Sally says:

    We have done this for a few dozen eBooks in our collection, mainly to highlight the new format. The bookmark also includes a QR code directing the user to the page on the catalog where it can be checked out. The best selling point was creating a display of print books with the corresponding bookmark inserted. People grabbed the bookmark but left the book!

  6. Brittany says:

    @Mary Ann:
    I was not directly involved in the library’s decision as far as which e-readers to purchase. I do know that we have purchased both ipads and Kindles for circulation. I will pass on your contact information to someone who I think would be better able to answer your questions.

  7. Alice says:

    Fantastic idea. We are definitely looking at doing this.

  8. [...] "Like many libraries, Florida International University (FIU) Library started an e-book reader lending program that circulates e-book readers. Each reader comes with more than one hundred titles that have been selected by subject librarians. But how can a library make these library e-books on e-book readers noticed by library users? How can a library help a user to quickly figure out what books are available on, say, a library Kindle device when those are specifically what the user is looking for?"  [...]

  9. Lauren says:

    The idea of giving an ebook physicality is brilliant! I think especially those more loyal/traditional public library patrons are not even thinking about the possibility of the book being owned by the library but only available by ebook. Also, the format you use (clearly a printed bookmark) is something that libraries are already comfortable printing out or having printed by a third party printing company.

    My personal love/hate relationship with ebooks? http://laurenthelibrarian.com/elusiveebook/

  10. [...] I can how this could also be applied in an acaemic context.  "Like many libraries, Florida International University (FIU) Library started an e-book reader lending program that circulates e-book readers. Each reader comes with more than one hundred titles that have been selected by subject librarians. But how can a library make these library e-books on e-book readers noticed by library users? How can a library help a user to quickly figure out what books are available on, say, a library Kindle device when those are specifically what the user is looking for?"  [...]

  11. […] read a very intriguing blog in the ACRL TechConnect Blog  on promoting library e-books: giving them a physical presence by using dummy bookmarks. Florida […]

  12. […] infographic to simply the process), give ebooks physical presence in your collection by creating dummy bookmarks. Participate in projects like Distributed Proofreaders, which is the main source of public domain […]

  13. […] ebooks and eReading apps.  My personal favourite of Heidi’s links was the article about dummy bookmarks – a simple and effective tool for making the invisible ebook visible.  It was then a very […]

  14. […] » Making Library e-Books on the e-Book Reader Visible ACRL TechConnect Blog […]