Design in LibrariesPosted: February 27, 2012 | Author: Lisa Kurt | Filed under: library, library design, marketing | Tags: design, graphic design, library | 7 Comments »
What is the importance of design in libraries?
Libraries have users, and those users go through an experience, whether they walk through the doors and into the building or use the library’s online website and resources.
Why should we care?
- Design can give users a good experience or a bad one.
Think about when you go to a store. Any store. The experience you have can be improved by design, or hindered by design. For example, if you go to a store in person and you are trying to find a particular item- signs have the potential to help you find that item. But what if you had too many signs? Or what if those signs are unreadable?
Think about when you are at a restaurant. You certainly want to have an enjoyable dining experience. From the time you walk through the door to the time you leave, everything you encounter and experience has an impact on you. When you sit down to the table and open the menu, you want to be able to easily read the menu items. Have you ever been to a restaurant where it was hard to decide on what to order because the menu was difficult to read? This seems to be a common occurrence, yet a simple well thought out menu can change that experience entirely. And great design can even give people an emotional experience that they remember deeply. Think about a time when you went to a restaurant and had a great experience; think about what details made that experience great.
- Now take these concepts and redirect them to libraries.
When a user walks into the door of the library, what is their experience? Put yourself in the users shoes. Are signs unfriendly or hard to read? Is it difficult to find what they might be looking for? Think of design as a way of providing service to users. Good design takes training and study, however, within a relatively small timeframe, anyone can understand design basics and fundamentals to create decent design that communicates. Librarians are good at organizing things and within design lies organization. Designing is simply organization and choices about elements such as typography, composition, contrast, and color to name a few.
- Design is also about restraint; what you don’t do.
This is an important distinction because often people get excited when they explore elements of design and want to put everything they love all into one design. Often this doesn’t work very well and it comes back to making good choices and sometimes leaving out an element you really love but doesn’t work in the overall design you are building. It’s okay though- designers collect like librarians do and we just save that good stuff for another design that it will really work well in. Keeping a little library and saving elements and inspirations are part of being a good designer. Whether online or in paper- both practices are good to get into. The tool Pinterest serves this purpose well but any tool or method for collecting design elements and inspiration is good practice. When you are looking for ideas- don’t forget to go to that tool to give you new ideas or to help get you thinking in new ways.
- Good design in libraries leads to a quality user experience.
This concept of design can extend to all kinds of user experiences in the library, including layout of a room, the library’s web presence, the building’s architecture, furniture choices, marketing materials, and more. But let’s start simple- start in your library and examine what you have for signs. Ask this: what does this sign communicate to our user? How does it look and feel to you? What if this sign were in a store where you were making a purchase, how would it communicate in that scenario? Ask users what they think of your signs as well. Developing an understanding of what works and what doesn’t, will only lead to better design and thus better user experience.