Working with a Web Design Firm

As I’ve mentioned in the previous post, my library is undergoing a major website redesign. As part of that process, we contracted with an outside web design and development firm to help build the theme layer. I’ve done a couple major website overhauls in the course of my career, but never with an outside developer participating so much. In fact, I’ve always handled the coding part of redesigns entirely by myself as I’ve worked at smaller institutions. This post discusses what the process has been like in case other libraries are considering working with a web designer.

An Outline

To start with, our librarians had already been working to identify components of other library websites that we liked. We used Airtable, a more dynamic sort of spreadsheet, to collect our ideas and articulate why we liked certain peer websites, some of which were libraries and some not (mostly museums and design companies). From prior work, we already knew we wanted a few different page templates types. We organized our ideas around how they fit into these templates, such as a special collections showcase, a home page with a central search box, or a text-heavy policy page.

Once we knew we were going to work with the web development firm, we had a conference call with them to discuss the goals of our website redesign and show the contents of our Airtable. As we’re a small art and design library, our library director was actually the one to create an initial set of mockups to demonstrate our vision. Shortly afterwards, the designer had his own visual mockups for a few of our templates. The mockups included inline comments explaining stylistic choices. One aspect I liked about their mockups was that they were divided into desktop and mobile; there wasn’t just a “blog post” example, but a “blog post on mobile” and “blog post on desktop”. This division showed that the designer was already thinking ahead towards how the site’s theme would function on a variety of devices.

With some templates in hand, we could provide feedback. There was some push and pull—some of our initial ideas the designer thought were unimportant or against best practices, while we also had strong opinions. The discussion was interesting for me, as someone who is a librarian foremost but empathetic to usability concerns and following web conventions. It was good to have a designer who didn’t mindlessly follow our every request; when he felt like a stylistic choice was counterproductive, he could articulate why and that changed a few of our ideas. However, on some principles we were insistent. For instance, we wanted to avoid multiple search boxes on a single page; not a central catalog search and a site search in the header. I find that users are easily confused when confronted with two search engines and struggle to distinguish the different purposes and domains of both. The designer thought that it was a common enough pattern to be familiar to users, but our experiences lead us to insist otherwise.

Finally, once we had settled on agreeable mockups, a frontend developer turned them into code with an impressive turnaround; about 90% of the mockups were implemented within a week and a half. We weren’t given something like Drupal or WordPress templates; we received only frontend code (CSS, JavaScript) and some example templates showing how to structure our HTML. It was all in single a git repository complete with fake data, Mustache templates, and instructions for running a local Node.js server to view the examples. I was able to get the frontend repo working easily enough, but it was a bit surprising to me working with code completely decoupled from its eventual destination. If we had had more funds, I would have liked to have the web design firm go all the way to implementing their theme in our CMS, since I did struggle in a few places when combining the two (more on that later). But, like many libraries, we’re frugal, and it was a luxury to get this kind of design work at all.

The final code took a few months to deliver, mostly due to a single user interface bug we pointed out that the developer struggled to recreate and then fix. I was ready to start working with the frontend code almost exactly a month after our first conversation with the firm’s designer. The total time from that conversation to signing off on the final templates was a little under two months. Given our hurried timeline for rebuilding our entire site over the summer, that quick delivery was a serious boon.

Code Quirks

I’ve a lot of opinions about how code should look and be structured, even if I don’t always follow them myself. So I was a bit apprehensive working with an outside firm; would they deliver something highly functional but structured in an alien way? Luckily, I was pleasantly surprised with how the CSS was delivered.

First of all, the designer didn’t use CSS, he used SASS, which Margaret wrote about previously on Tech Connect. SASS adds several nice tools to CSS, from variables to darken and lighten functions for adjusting colors. But perhaps most importantly, it gives you much more control when structuring your stylesheets, using imports, nested selectors, and mixins. Basically, SASS is the antithesis of having one gigantic CSS file with thousands of lines. Instead, the frontend code we were given was about fifty files neatly divided by our different templates and some reusable components. Here’s the directory tree of the SASS files:


Other than the uninformative “misc”, these folders all have meaningful names (“about-us” and “collections” refer to styles specific to particular templates we’d asked for) and it never takes me more than a moment to locate the styles I want.

Within the SASS itself, almost all styles (excepting the “reset” portion) hinge on class names. This is a best practice for CSS since it doesn’t couple your styles tightly to markup; whether a particular element is a <div>, <section>, or <article>, it will appear correctly if it bears the right class name. When our new CMS output some HTML in an unexpected manner, I was still able to utilize the designer’s theme by applying the appropriate class names. Even better, the class names are written in BEM “Block-Element-Modifier” form. BEM is a methodology I’d heard of before and read about, but never used. It uses underscores and dashes to show which high-level “block” is being styled, which element inside that block, and what variation or state the element takes on. The introduction to BEM nicely defines what it means by Block-Element-Modifier. Its usage is evident if you look at the styles related to the “see next/previous blog post” pagination at the bottom of our blog template:

.blog-post-pagination {
  border-top: 1px solid black(0.1);
  @include respond($break-medium) {
    margin-top: 40px;
  .blog-post-pagination__title {
    font-size: 16px;
  .blog-post-pagination__item {
    @include clearfix();
    flex: 1 0 50%;
  .blog-post-pagination__item--prev {
    display: none;

Here, blog-post-pagination is the block, __title and __item are elements within it, and the --prev modifier effects just the “previous blog post” item element. Even in this small excerpt, other advantages of SASS are evident: the respond mixin and $break-medium variables for writing responsive styles that adapt to differing device screen sizes, the clearfix include, and these related styles all being nested inside the brackets of the parent blog-post-pagination block.

Trouble in Paradise

However, as much as I admire the BEM class names and structure of the styles given to us, of course I can’t be perfectly happy. As I’ve started building out our site I’ve run into a few obvious problems. First of all, while all the components and templates we’d asked for are well-designed with clearly written code, there’s no generic framework for adding on anything new. I’d hoped, and to be honest simply assumed, that a framework like Bootstrap or Foundation would be used as the basis of our styles, with more specific CSS for our components and templates. Instead, apart from a handful of minor utilities like the clearfix include referenced above, everything that we received is intended only for our existing templates. That’s fine up to a point, but as soon as I went to write a page with a HTML table in it I noticed there was no styling whatsoever.

Relatedly, since the class names are so focused on distinct blocks, when I want to write something similar but slightly different I end up with a bunch of misleading class names. So, for instance, some of our non-blog pages have templates which are littered with class names including a .blog- prefix. The easiest way for me to build them was to co-opt the blog styles, but now the HTML looks misleading. I suppose if I had greater time I could write new styles which simply copy the blog ones under new names, but that also seems unideal in that it’s a) a lot more work and b) leads to a lot of redundant code.

Lastly, the way our CMS handles “rich text” fields (think: HTML edited in a WYSIWYG editor, not coded by hand) has caused numerous problems for our theme. The rich text output is always wrapped in a <div class="rich-text">, which made translating some of the HTML templates from the frontend code a bit tricky. The frontend styles also included a “reset” stylesheet which erased all default styles for most HTML tags. That’s fine, and a common approach for most sites, but many of the styles for elements available in the rich text editor ended up being reset. As content authors went about creating lower-level headings and unordered lists, they discovered that they appeared just as plain text.

Reflecting on these issues, they boil primarily down to insufficient communication on our part. When we first asked for design work, it was very much centered around the specific templates we wanted to use for a few different sections of our site. I never specifically outlined a need for a generic framework which could encompass new, unanticipated types of content. While there was an offhand mention of Bootstrap early on in our discussions, I didn’t make it explicit that I’d like it or something similar to form the backbone of the styles we wanted. I should have also made it clearer that styles should specifically anticipate working within our CMS and alongside rich text content. Instead, by the time I realized some of these issues, we had already approved much of the frontend work as complete.


For me, as someone who has worked at smaller libraries for the duration of their professional career, working with a web design company was a unique experience. I’m curious, has your library contracted for design or web development work? Was it successful or not? As tech savvy librarians, we’re often asked to do everything even if some of the tasks are beyond our skills. Working with professionals was a nice break from that and a learning experience. If I could do anything differently, I’d be more assertive about requirements in our initial talks. Outlining expectations about that the styles include a generic framework and anticipate working with our particular CMS would have saved me some time and headaches later on.

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