Choice Releases Implementing Marketing Plans in the Academic Library White Paper

Choice announces the publication of the fourth in a series of white papers designed to provide actionable intelligence around topics of importance to the academic library community. This paper, their second marketing-focused publication “Implementing Marketing Plans in the Academic Library: Rules, Roles & Definition,” offers a practical definition of library marketing and examines why it’s integral to successful operations and strong fiscal support.

Researched and produced by Choice, written by Emily L. Hauser, a freelance writer and public librarian, the white paper provides an outline of library marketing strategies and identifies proven follow-through tactics. The work describes specific, actionable steps different types of libraries can take to build effective, sustainable marketing programs that will promote a library’s services, resources, and instruction over the long term.

Commenting on the publication of the latest white paper, Choice Managing Editor Bill Mickey noted, “Marketing the academic library to its community is a crucial component for demonstrating its value back to the institution. Defining and implementing sustained, scalable initiatives, however, are difficult to do. Choice is excited to follow up its analysis of academic library marketing trends, published last fall, with this report that helps define and execute on specific marketing practices.”

Funding for this research was provided by a generous contribution from the Taylor & Francis Group.

“Implementing Marketing Plans in the Academic Library: Rules, Roles, and Definitions” has been published under a CC BY-NC 4.0 license and is available on the Choice 360 website.