Do you know what an infographic is? Infographics are visual representation of facts, tutorials, or other data-centered information that inform while staying focused on great design.
Here’s an example of one about the history of the iPad:
This infographic takes a whole mess of data and makes it visually interesting and easy to digest.
So, what do infographics have to do with libraries? Libraries have tons of data- both informational and instructional data ranging from topics like local history facts to how to do research. Take a look at this Google infographic recently posted on the HackCollege site: http://www.hackcollege.com/blog/2011/11/23/infographic-get-more-out-of-google.html
This image highlights several complex research skills while explaining the thought process behind it in one easy to understand sentence, while being attractive and compelling to look at. What’s better than that?
Great examples of infographics can be found across the web. Wired magazine, for one, often uses them and Holy Kaw!, Guy Kawasaki’s website (http://holykaw.alltop.com) also highlights great infographics from other sites. Another great site to see examples of different types of infographics is http://killerinfographics.submitinfographics.com/.
The importance of infographics and other great visualizations of data (see Warby Parker’s 2011 Annual Report for the best annual report ever: http://www.warbyparker.com/annual-report-2011) to libraries is obvious. People respond to great design, and great design makes information accessible and inviting. It is in our best interests to strive for great design in all that we do, to make libraries accessible and inviting.
Recently, Sophie Brookover, New Jersey librarian, posted in the ALA Think Tank Facebook page (http://www.facebook.com/groups/ALAthinkTANK/) about starting a group of librarians learning to create infographics, much like the Code Year project. This idea is very much in the early stages, but keep an eye on it or get involved- good things are sure to come.